Sponsor Otsego Town Square
Otsego Town Square is a local-updates site for Gaylord and Otsego County. People come here for weather, roads, school closings, public-safety notices, and community events, all from official sources, after a person on our team reviews them.
We keep a small number of clearly labeled sponsored spots for local businesses. A sponsorship helps keep the site going. It never buys news coverage, and it never decides what we post.
Otsego Town Square is new. We will not promise a number of views. If you would like to be one of our first local sponsors, become a Founding Sponsor. Founding Sponsor rates are locked for 12 months.
What a sponsor gets
Every paid spot is clearly labeled Sponsored. Free restaurant listings and ordinary news posts are never paid placements.
On the website
- A labeled “Sponsored” box in the sidebar on the home page, with your logo, a short tagline, and a link to your site
- A labeled sponsored spot on a category page (School, Roads, Weather, Government, School Board, Athletics, or Community), or in the sponsored box on Restaurant Specials, depending on your plan
- Your business listed on this Sponsor page
On Facebook
- Local Partner and Presenting plans include clearly labeled sponsored posts on the Otsego Town Square Facebook Page, once that Page is public
- Every paid Facebook post says “Sponsored” in the post text
What sponsorship does not include
- A say in what news, weather, road, school, or government posts we run
- A free restaurant listing being moved, featured, or taken down (those listings stay free and in alphabetical order)
- A “sponsored by” line on routine weather or road posts, at least for now
Plans and prices
Prices are monthly, in U.S. dollars. The Founding Sponsor rate is open to our first 10 sponsors only, and it stays locked for 12 months. After that, the standard rate applies. You may also prepay 10 months and receive 12 months of placement.
| Neighbor | Local Partner | Presenting Partner | |
|---|---|---|---|
| Founding Sponsor rate | $19 / month | $39 / month | $79 / month |
| Standard rate | $29 / month | $59 / month | $99 / month |
| Home sidebar “Sponsored” box | Yes, in rotation | Preferred rotation | Featured (at most two at a time) |
| Category page or Restaurant Specials sponsored spot | — | One of the two | Both, if you want them |
| Labeled Facebook posts each month | — | 1 | 4 |
| Category exclusivity (only Presenting Partner in your business category) | — | — | Yes |
| Listing on this Sponsor page | Yes | Yes | Yes |
Need just one labeled Facebook post? It is $19 at the Founding Sponsor rate ($29 standard). A short burst of two or three labeled posts around one event is $49 ($79 standard). Email [email protected] to set one up.
Sponsor rules
Please read these before you send the form. Checking the box on the form means you agree to them.
- Always labeled. Every paid placement is marked “Sponsored.” We will not disguise a paid spot as a news post.
- Sponsors never influence coverage. Paying for a spot does not let anyone decide, approve, change, delay, or take down a news, weather, road, school, government, or community post. If your business is in the news, we treat that the same as we would for anyone else, from an official source, after a person reviews it.
- Accuracy. Your logo, tagline, link, and any copy you send must be accurate and must be yours to use. If something is wrong, we will ask you to fix it, and we may take the spot down until it is corrected.
- What we will not run. We do not accept political, candidate, ballot-issue, or partisan ads. Alcohol and cannabis sponsorships must be for adults 21 and over, must not target anyone under 21, and never appear on School, School Board, or Athletics pages. We may also decline a sponsorship that is misleading, offensive, or a poor fit for a family community-updates page.
- We may decline or end a placement. We can turn down an inquiry, or take a live spot down, if it breaks these rules or if we believe it would harm the trust people place in this site. If we end a placement for a rules breach, the current month is not refunded.
- Billing, cancellation, and refunds. Plans are billed monthly, or annually if you prepay. You may cancel with 30 days’ notice by emailing [email protected]. The current month is not refunded. An annual prepayment covers the full year and is not refunded if you cancel early; we simply will not invoice you again. Founding Sponsor rates stay locked for 12 months as long as your plan stays active.
- Logo and tagline. Send a logo we can display clearly on a phone: PNG or SVG preferred, JPG accepted, transparent background when you have one, at least 600 pixels wide (or an SVG), and no larger than 2 MB. The tagline may be up to 80 characters. We may resize or crop a logo so it fits the box, and we will not change your words without asking you.
How to become a sponsor
This form is an inquiry, not a payment. A person on our team will read it, confirm your plan and start month, and email you next steps, including how to pay. Please allow a few business days.
Questions before you apply? Email [email protected].
— the Otsego Town Square team